{"product_id":"vintage-marlboro-f1-bic-lighter-case-red-metal-promo","title":"Vintage Marlboro F1 Bic Lighter Case – Red Metal Promo","description":"\u003cp data-end=\"404\" data-start=\"62\"\u003eIn the late 80s and 90s, Marlboro’s promotional machine around the “Marlboro Man” was in full swing. Alongside the well-known Marlboro Miles program, similar point-redemption campaigns ran globally, producing branded lifestyle merchandise that reflected the brand’s wider cultural reach — including its high-profile Formula 1 sponsorship era.\u003c\/p\u003e\n\u003cp data-end=\"755\" data-start=\"406\"\u003eThis J3 Bic lighter case comes from that period. The bold Marlboro red, oversized logo and streamlined shape lean into the same graphic language seen across Marlboro’s F1 partnerships of the time. Made from metal these have a nice heft to them while still being pocketable.\u003c\/p\u003e\n\u003cp data-end=\"755\" data-start=\"406\"\u003e\u003cspan\u003eThese weren’t typical retail items; most were redeemed through points or promotional offers, making them small time capsules of 90s tobacco marketing and motorsport culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1017\" data-start=\"932\"\u003eAs with most vintage promotional pieces, minor marks from age and use may be present. \u003cmeta charset=\"utf-8\"\u003ePhotos are representative. As multiple pieces are available, your exact lighter case may show minor variations consistent with vintage items (and wear) of this era.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1112\" data-start=\"1019\"\u003ePlease note:\u003cbr data-end=\"1038\" data-start=\"1035\"\u003e• Lighter not included\u003cbr data-end=\"1063\" data-start=\"1060\"\u003e• Designed to fit Bic J3 lighters (as pictured)\u003c\/p\u003e","brand":"Marlboro","offers":[{"title":"Default Title","offer_id":45628544254138,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/2460\/1786\/files\/IMG_0889_8be3cf79-fb54-45ab-8c40-399b038ebbde.jpg?v=1771315137","url":"https:\/\/jakescuratedvintage.com\/products\/vintage-marlboro-f1-bic-lighter-case-red-metal-promo","provider":"Jake's Curated Vintage ","version":"1.0","type":"link"}